The Aloha Spirit is what guides Tiare and Kahana Hula. These are traits of character than express the charm, warmth and sincerity of Hawaii's people.
- Aloha is more than a word of greeting, farewell or salutation.
- Aloha means mutual regard and affection and extends warmth in caring with no obligation in return.
- Aloha is the essence of relationships in which each person is important to every other person for collective existence.
- Aloha means to hear what is not said, to see what cannot be seen and to know the unknowable.